Digital marketing manager Paris, France
More information Less informationResponsibility
Under the authority of the Director of Communication and in coherence with the different entities and the brand image of Energy Observer, he/she is responsible for :
- The digital ecosystem of Energy Observer and its social platforms
- The good performance of the publications and the analysis of the results
- The formats and the visibility of the contents
Missions
Management of the digital ecosystem
- Product management: evolution and enrichment of platforms (data, open source, formats, etc.), monitoring of different suppliers and negotiation with stakeholders
- Editorial strategy : editorial coherence on all Energy Observer digital contents, content and thematic proposals
- Cross-channel storytelling: production of contents and writing of topics to serve Energy Observer's strategy on the themes of energy, innovation, sustainable development, etc. to become a reference actor on these subjects
- Digital project management: Participate in the development and evolution of the website (analysis, needs, back and front office, specifications, planning, acceptance, production...) but also in the related tools (newsletter, digital invitations, mobile application)
- Optimization of digital and collaborative work tools in collaboration with the IT department and internal communication + change management
Performance analysis
- Marketing: analysis of KPIs, dissemination and promotion of the content of the various entities
- SEO : Ensure the optimization of the website referencing, analyze the KPIs and the behavior of Internet users using tools (e.g.: Google Analytics) to issue recommendations
- Optimize the natural referencing of Energy Observer websites
- Follow-up of social media and Adwords campaigns, a/b testing and recommendations
Social networks
- Management of Energy Observer's social networks : Validation of contents, key messages, formats
- Productions : coordination of the content production with Energy Observer Productions
- Tools : monitoring of Energy Observer's reputation, benchmark of programming tools.
- Monitor the e-reputation of the structure; organize a regular reporting with the help of tools (ex.: Facebook Ads, Facebook Insight), make analysis and propose recommendations.
Profile
Technical skills
- Be fluent in French & English
- Editorial skills
- Mastering social network platforms and programming/analysis tools
- Content Management System (Drupal, Craft)
- Traffic analysis tools: Google Analytics, Google Search Console
- Remote project / team coordination
- Tools: Microsoft suite, Adobe suite
Background
Bachelor or Master degree in digital marketing, digital communication or advertising
3 years minimum professional experience in a communication/digital/advertising agency or, whether at the advertiser's premises, in the eCommerce sector or in B to C operational positions (digital marketing, community manager, account manager, editorial content manager, etc.).)
An international experience or experience in a non-profit organization would be a plus.
Soft skills
- At ease with teamwork
- Ability to deliver in an emergency and adaptability in a changing context
- Autonomy with strong organizational skills
- Curiosity
- Appetence for topics related to innovation, sustainable development and new energies
Additional information
- Salary: according to the profile and previous experience
- Unfixed term contract with a probation period
- Position to be filled by early April
- Location: Position mainly based in Paris, with travel to be planned in Saint-Malo and on Energy Observer stopovers
To send your application, please send us your CV + cover letter in French and in English (one pdf only in your name) to : contact@energy-observer.org, providing the following information reference : EO_Digital_Marketing_Manager_03_2022.